Altogether, the “Everyone Wins” gift bags are valued at over “six-figures” although Distinctive Assets declined to say exactly how much (however, the trip for two to Tanzania is worth $40,000 alone, the company said).
They are sent to all 25 Oscar nominees in the acting and directing categories in the week leading up to the big night and, yes, celebrities are taxed on the fair market value of what they use or redeem. (Want to get a jump start on your filing? Here’s how.)
This year’s nominees include Meryl Streep, Margot Robbie, Denzel Washington, Frances McDormand and Woody Harrelson, among others.
For the chance to land in those celebrity hands, the participating companies, including 23andMe, Hydroxycut, Jarritos Mexican soda and Posh Pretzels, donate the goods in addition to paying a pricey promotional fee, which starts at $4,000.
In return, the contributors get “bragging rights,” said Distinctive Assets founder Lash Fary. “To have their brands associated with the most buzzed about people in the world is potentially priceless.”
And if Meryl Streep doesn’t want the diamond necklace or DNA kit, she is welcome to pass it along, Fary said. “We are fans of regifting as well.”